Our history
The Beginning 1993
Istituto Europeo di Design: To her own surprise, Daniela wins the scholarship in jewelry design.
This marks the beginning of both professional and creative experimentation. This is where dropage is born—a technique that, with a layer of tiny metal spheres, becomes the signature of ddm.

The Atelier 2000-2003
In Milan’s historic goldsmith district, on Via dei Piatti, the first daniela de marchi atelier-home opens—living and working in one space.
Money is scarce, but dreams are not: to create a unique, unmistakable style—a piece of jewelry that women can finally choose and buy for themselves.

The Expansion 2004-2008
The Japanese market discovers Daniela, and her creations make their way into the island’s most exclusive boutiques.
This period marks both professional growth and personal fulfillment: Giulia and Carlo are born, and Daniela launches the d di Diamonds collection—a dazzling storm of diamonds on the brand’s iconic jewelry pieces.

From product to brand 2009-2020
Still on the same street, Daniela closes the doors of her small workshop to open the beating heart of her creativity—a magical place where ideas take shape and innovation never stops.
In 2017, she opens her boutique in Piazzale Lavater. What was once a recognizable, distinctive product has now become a true brand.

Nowadays
In one of the darkest moments of recent history, danielademarchi.it is born.
An e-commerce platform showcasing all collections and offering a gateway into the world of ddm. A courageous and successful choice, it becomes a vital lifeline during the pandemic.
