Our history
Il sogno diventa realtà
The Beginning 1993
European Institute of Design: Daniela wins, to her own surprise above all, the scholarship in jewelry design.
Professional and idea experiments begin: here is the dropage, which with a coat of small metal spheres becomes the distinctive ddm feature.
The Atelier 2000-2003
The first "daniela de marchi" atelier/home opens in Milan in the historic goldsmiths’ district, on Via dei Piatti: home and work in one space.
Money is missing but not dreams: create a unique and unmistakable style, a piece of jewelry that women finally choose and buy for themselves.
The Expansion 2004-2008
The Japanese market discovers Daniela as she enters the island's most sought-after boutiques.
Professional growth but also personal fulfillment: Giulia and Carlo are born, and Daniela launches the “ddiDiamonds” collection, a storm of Diamonds on the brand's iconic jewelry.
From product to brand 2009-2020
Daniela, always on the same street, closes the doors of the small workshop and inaugurates the beating heart of her creativity and creations, a magical place where her ideas take shape and research continues.
In 2017, she opens the boutique in Piazzale Lavater. The recognizable and recognized product becomes a brand.
Today
In one of the darkest moments in recent history, the e-commerce site danielademarchi.it is born.
showcase of all collections and a portal to discover the world of ddm: a barrier against the pandemic, a bold and successful choice.